Digital Marketing

• Manage digital eco-system (Paid/ Owned/ Earned) with daily optimization.
• Master in building up & developing social platforms reach highest performance followed brand direction.
• Build Digital Marketing Plan in details by season/month based on marketing campaign, with a focus on social media, search/display marketing and online advertising.
• Work closely with agencies and commit high performance to execute digital marketing plan
• Using analytics to plan, execute and optimize, improve cost per results for paid advertising.
• Maintain the brand website with updated information from related team.
• Maintain up-to-date knowledge of best practices and strategies in the management of online paid media.
• Master of engaging storytelling, and crafting high-value, educational, and persuasive digital media content.
• Highly organized with regard to planning and execution of social media strategies and marketing campaign when assigned
• Function related paperworks liase with internal and external stakeholders to ensure proper work procedures
• Measure and report, evaluate performance of all marketing campaigns, and assess against goals (ROI and KPIs), providing monthly, weekly reports. Proactively propose action plan to improve ROI and KPIs when necessary.

Report:

• Monitoring and tracking and Digital report from Agency
• Digital analysis from Google Analytics, Facebook Insight & E-comm data
• Perform other duties as assigned by Marketing Manager
  

• Minimum 3 years’ experience in digital marketing role.
  
• Competent in data analytics from Power BI, Google Analytics, Facebook Insight & E-comm data, Salesforce system, CRM system.
• Master in Digital and all key Digital metrics to drive O2O traffic.
• Expertise in build up & develop social platforms
• Strong interpersonal, communication & reporting skills.
• Strategic mindset, quickly responsive, pro-active, adaptive and good follow-through
• YES attitude, result oriented, resourceful, innovative
• Good command of English in listening, writing, reading & speaking
• Expertise in office computer skills (Word, Excel, Power point…)
• Highly committed, passion, well organized, honest, integrity, detailed, persevere and diligent